AVIATN 3000
Transcript Abbreviation:
AV Mgmnt & Mktng
Course Description:
Consideration of management and marketing concepts and models. Analysis of management and marketing strategies and practices in the aviation industry.
Course Levels:
Undergraduate (1000-5000 level)
Designation:
Required
General Education Course:
(N/A)
Cross-Listings:
(N/A)
Credit Hours (Minimum if “Range”selected):
3.00
Max Credit Hours:
3.00
Select if Repeatable:
Off
Maximum Repeatable Credits:
3.00
Total Completions Allowed:
(N/A)
Allow Multiple Enrollments in Term:
No
Course Length:
14 weeks (autumn or spring)
12 weeks (summer only)
Off Campus:
Never
Campus Location:
Columbus
Instruction Modes:
In Person (75-100% campus; 0-24% online)
Prerequisites and Co-requisites:
Prereq: 2000 and 2100. Concur: 2200, or a second-level writing course.
Electronically Enforced:
No
Exclusions:
Not open to students with credit for Aviation 550 or 654.
Course Goals / Objectives:
Demonstrate understanding of management and organizational models.
Demonstrate understanding of marketing concepts and applications.
Understand major components and elements of commercial, business, and cargo aviation
Check if concurrence sought:
No
Contact Hours:
| Topic | LEC | REC out-of-class | REC in-class | Weekly LAB out-of-class | Weekly LAB in-class |
|---|---|---|---|---|---|
| Management and organizational models and practices | 9.0 | 0.0 | 0 | 0.0 | 0 |
| Marketing strategies and applications | 9.0 | 0.0 | 0 | 0.0 | 0 |
| Commercial aviation management and marketing | 8.0 | 0.0 | 0 | 0.0 | 0 |
| Business aviation management and marketing | 8.0 | 0.0 | 0 | 0.0 | 0 |
| Cargo management and marketing | 8.0 | 0.0 | 0 | 0.0 | 0 |
| Total | 42 | 0 | 0 | 0 | 0 |
Grading Plan:
Letter Grade
Course Components:
Lecture
Grade Roster Component:
Lecture
Credit by Exam (EM):
No
Grades Breakdown:
| Aspect | Percent |
|---|---|
| Midterm 1 | 20% |
| Midterm 2 | 20% |
| Issue/Research Paper | 20% |
| Marketing Survey | 20% |
| Final | 20% |
Representative Textbooks and Other Course Materials:
| Title | Author | Year |
|---|---|---|
| Airline Marketing | Shaw | |
| Air Transportation A Management Perspective | Wensveen |
ABET-CAC Criterion 3 Outcomes:
(N/A)
ABET-ETAC Criterion 3 Outcomes:
(N/A)
ABET-EAC Criterion 3 Outcomes:
(N/A)
Embedded Literacies Info: